Big Six utility E.On is aiming to leverage sales of its solar-plus-storage offering with the launch of a new power trading division in the UK.

Britain was one of a number of European markets in which E.On opened new power trading teams at the start of this month which will buy and sell power in periods from three years in advance right the way down to individual hours for intraday trading.

Speaking of the launch Sven Otten, senior VP for energy management at E.On SE, said that the company would be aiming to take full advantage of the “flexibilities” offered by their customers’ decentralised generation and storage assets.

Having previously launched it in its native German market, E.On introduced its solar-plus-storage offering to the UK market earlier this year with much fanfare. It has been advertised on Sky television and a partnership with pop group Gorillaz was formed for a wide-ranging promotional drive.

E.On Solar sells domestic rooftop solar installs starting at £4,495, with solar-plus-storage options starting at £7,495. Battery storage solutions are also on offer individually from £4,495.

Speaking at an industry event earlier this year E.On chief Johannes Teyssen revealed the firm had lofty ambitions for its solar-plus-storage offer.

The concept of using domestic self-generation and storage capabilities for other revenue-generation purposes is not, however, new. Battery storage developer Moixa’s Gridshare concept uses aggregated capacity to achieve a “range of network demand and balancing service revenues”.