The UK solar market is heating up. With energy bills rising and public interest in solar energy growing, installers are seeing demand surge from both homeowners and commercial property owners. But while opportunity is expanding, outdated sales processes are holding many businesses back, from slow design workflows to fragmented quoting tools and generic CRMs that weren’t built for the trades.
As global industries embrace real-time data and automation, Aether empowers the solar power sector to make that bridge with confidence. It’s giving installers the speed and precision they need to grow in today’s market. If you’re still building proposals manually, switching tools, or relying on a generic solar CRM, Aether is a necessary upgrade.
Originally launched from Y Combinator and already trusted across North America and Europe, Aether is a full-stack go-to-market (GTM) engine, built specifically for trades like solar, roofing, and HVAC. But it’s in the UK solar sector that the platform is now gaining significant traction — helping local installers quote faster, win more deals, and scale their operations without adding headcount.
Built for how solar is actually sold
Unlike traditional tools, Aether combines every part of the workflow, from lead management, remote design, to proposal generation and follow-up. All of this into a single, smart platform.
Installers can enter a property address and instantly receive a full rooftop solar panel system layout, with certified production estimates, allowing them to include trusted data in their customers quotes and associated financing.
What sets Aether apart is not just its proprietary models, but the embedded intelligence. Its AI-powered agents aren’t just passive assistants; they actively move deals forward. They follow up with leads, notify teams when proposals are opened, schedule calls or site visits, ensuring no business opportunity is left behind.
For installers, this means less back-office work, fewer delays, and a sales motion that runs 24/7 — even when they are offline.
With unmatched aerial imagery coverage in the UK, combining data from Google, Bing, Mapbox, and Blue Sky, Aether ensures high-resolution 3D modeling of any building in the UK. From urban buildings to countryside houses, users always get an accurate view of the site, without leaving their office.
Create AI agents tailored to your workflow, directly within the Aether platform.
UK adoption
Aether is already used by UK solar installers of all sizes, from regional independent contractors to growing EPCs with national reach. In just the last four months, the platform has powered over 100,000 solar projects, with UK installers using Aether daily to generate system designs, send branded proposals, and close more deals.
And here are the results:
- Quote more opportunities, thanks to instant solar panel system design and proposal generation, embedded directly on their website. Resulting in 3x faster sales cycles.
- Improve conversion rates, building customers trust with clear, certified production estimates and seamless financing options, whether it’s loans or PPAs (Power Purchase Agreement).
- Lower Customer Acquisition Costs by up to 50% thanks to automated lead generation, follow-up, and targeting.
- Reduce operating costs by cutting manual admin, truck rolls, and the need for multiple software subscriptions. Aether users report a 30-40% reduction in headcount as sales rep, and project managers are now supported by AI agents.
- Improve your customers Lifetime Value (LTV) by 40% with smart upsells and multi-trade workflows.
- Streamline collaboration between sales, design, and operations with one unified intelligent workspace and customised flows for each category.
To support automation, Aether recently introduced the Workflow Builder, a no-code automation engine designed specifically for solar trades. It lets teams automate every handoff — from sales to design to operations, without writing a single line of code. Reps can themselves build automations in minutes, customized for their business and removing friction and saving 2+ hours per rep per day.
The result is a sales process that’s faster, smoother, and less reliant on admin-heavy workflows. And for solar businesses looking to scale without inflating costs, that’s a game-changer.
Aether platform connects every part of a solar deal, ensuring automation at scale, without missing anything.
About Aether
Aether is an AI-powered front-office platform for contractors — a go-to-market engine that combines targeting, design, proposals, and deal management into one system built for trades like Roofing, Solar, HVAC, Landscaping, and Fire Mitigation.
At the center of Aether is an agentic architecture powered by proprietary AI, including a digital twin 3D building design engine, an intent engine for lead scoring, and trade-trained agents that act as 24/7 coworkers. These trade-trained agents do more than automate tasks — they guide building owners toward a signed deal, designing engineering systems, managing quotes, scheduling, follow-ups, and permitting to power a sales motion that runs 24/7.
Learn more at https://www.aethernrg.com/
Get in touch with the team Zayne Sagar, CEO [email protected] and Thomas Salomé, Chief of Staff [email protected].
