Aerial mapping company Bluesky has launched a new solar marketing service that pinpoints properties with the greatest solar generation potential. Pre-addressed postcards sent directly to homeowners will show a picture of their property from the air and include predicted power generation from solar panels.

The targeted materials highlight the potential for power generation from solar panels in a bid to inform consumers of their property's solar potential. The postcard details the number and type of panels the property could accommodate and shows how the house compares to other properties in the same street.

Bluesky is able to calculate the solar generation potential of properties using high-resolution aerial photography combined with 3D computer models. The suitability of each roof element is then considered taking into account roof shape and any other key issues for generating solar such as shading.

Bluesky believes that its materials will be particularly useful for solar installers, power companies and others promoting solar energy, such as local councils.