Solar product manufacturer, Canadian Solar has launched a dedicated Authorised Reseller Program focused on Europe, the Middle East and Africa (EMEA) in a bid to support new and existing partners.

Canadian Solar will offer its EMEA reseller partners technical product training, professional sales and marketing support, as well as providing access to the company’s ongoing qualified lead programme. Partners will also be given an Authorised Reseller Starter Kit, tailored marketing materials, and product samples.

Yan Zhuang, Senior Corporate Vice President of Global Sales and Marketing of Canadian Solar, commented, “Canadian Solar’s dedicated new EMEA Authorized Reseller Program will enable us to even more effectively support our numerous long-term partners, while at the same time help attract new partners in the growing EMEA region.

“We spent a lot of time developing our programme, including researching successful programmes from other industries. It made perfect sense for Canadian Solar to lead the way with this innovative effort for the EMEA region. We are excited about and fully committed to our Authorized Reseller Program as it is designed to be mutually beneficial to our partners and to Canadian Solar’s success.”

The Authorised Reseller Program will only be open to registered EMEA professionals.