E.On will today look to kick its UK-facing solar-plus-storage division into gear by launching a public awareness and advertising campaign starring UK pop band Gorillaz.

The virtual band – fronted by former Blur star Damon Albarn – have collaborated on a new film wherein solar and battery storage technology powers a fleet of dancing toys, set to the track ‘We Got The Power’ from Gorillaz’ latest album. 

This will be backed up by a future unveiling of the E.On Kong Solar Studio, which will be a solar-plus-storage-powered creative space for music projects.

E.On said the partnership was designed to introduce its new global brand position of offering innovative customer solutions with sustainability at its heart, which ties in with its recent launch of solar, storage, smart meter and EV charger products.

Anthony Ainsworth, global head of marketing at E.On, added: “Our collaboration with Gorillaz brings the possibilities of solar power and battery storage to life – using the sun’s energy as the driving force behind an incredibly creative and ambitious project.

“The partnership highlights the potential for solar power to help deliver more sustainable results without compromising on performance. This is all part of our ambition for E.On to offer our customers smarter, more sustainable solutions that support their individual energy needs and to be a business at the heart of a new energy world.”

Earlier this week E.On chief exec Johannes Teyssen spoke of the early success his company’s solar-plus-storage offering had enjoyed in the UK, stating that he backed it to grab market share.