Renewables manufacturer myenergi has unveiled a complete rebrand to “re-energise” its position on the back of substantial growth.
The rebrand includes a new logo, colour palette, typography and packaging design, and is the work of branding agency Noir.
Having opened to the renewables market in 2016 with the eddi power diverter, myenergi is perhaps now best known for its zappi domestic EV charger. A new version of the zappi, first unveiled last year, is soon to be released to the market.
Sales of the firm’s product suite have soared and the Lincolnshire-based firm now employs 50 people.
Jordan Brompton, co-founder and sales director at myenergi, said: “We needed a brand system that would leverage the power of our mission – to educate and inspire action to lead the uprise in green energy.
“We wanted to really understand what was important to us and our culture before consolidating and refining those ideas into the rebrand. The growth of myenergi has been impressive, but the rebrand will help us grow to the next level.”
Anthony Logan, chief executive at Noir, said that the rebranding was designed to reinforce myenergi’s presence in the industry.