Trina Solar will seek to reassure installers and end-users of its continuing commitment to the UK market after the recent anti-dumping duties and price undertaking shook the market.

Richard Rushin, Trina Solar UK’s sales manager explained: “We have seen the solar PV industry in the UK gather genuine momentum across all market segments over the past year, in spite of initial concerns about the potential impact of cuts to the feed-in tariff.

“Now, after some testing times as the industry waited for rulings on the issue of anti-dumping, we are confident about the road ahead and want to take the opportunity to assure installers and consumers of our commitment to the UK market.”

After time to digest and understand the implications of the EU anti-dumping rulings Rushin believes that Trina is well placed to capitalise on the shifting state of the market. He said: “It is something we have been saying for some time, but it is abundantly clear now that it is all about quality – of products and services – and certainty of supply for installers and customers.

“Cheap is no longer cheerful: the playing field has been levelled out for manufacturers, installers and end-users are looking for the best quality they can find from what is undeniably a significant long-term investment.”

Rushin continued: “The new market landscape has not changed this approach: as the market leader in the UK, we are in the strongest financial position within our peer group, and still growing fast thanks to high-quality products and services. At Solar Energy UK 2013 we will be showcasing Trinasmart, our latest innovation for fully-integrated PV systems.”

Trinasmart is integrated into the company’s monocyrstalline Honey M module range – the unit allows the monitoring and control of arrays at a modular level with the company claiming it can boost system performance by up to 20%.

Rushin concluded: “The message from Trina Solar to the UK PV market is that we are very much here to stay. We are fully confident that we are ahead of the game when it comes to adjusting to the new market landscape, ready to continue providing high-performance modules, top quality service, certainty and reliability, and the knowledge and advice that installers and end-users need to help them purchase compliantly whilst understand the changing industry conditions.”

Trina Solar will be exhibiting at stand A32 at Solar Energy UK.